A new look for PharmConnect
We have seen how the Department grew and transformed through the past 115 years. In this 11th issue of our PharmConnect newsletter, if you haven’t already noticed it, we have transformed and launched a new logo! The logo was proudly designed by current Year 4 Pharmacy undergraduate, Evelyn Aliansyah. We invite her to share a little more on the meaning and inspiration behind the design.
New PharmConnect logo, designed by Evelyn Aliansyah (Class of ’21)
Evelyn Aliansyah (Class of ’21)
Could you explain the meaning behind the logo?
I wanted the logo to represent the Department of Pharmacy so I took the symbol for prescriptions, Rx, and designed the logo around it. To fit PharmConnect’s motivations, I thought of showing two people holding hands, representing the idea of the newsletter enabling pharmily members from past and present to connect with one another through the sharing of ideas and stories. That was how I merged the two elements to conceptualize the final image.
How did you get inspiration to create the design?
As this was for the official newsletter from the Department where it is shared with a wide audience and even on social media platforms, I felt that the logo should portray a professional look. Therefore, I adopted the NUS blue and orange colour theme and used a more serious-looking font. However, I also wanted it to feel warm and welcoming and hence I tried to make it easier on the eyes. Ultimately, what made me satisfied with the logo was its appearance and how closely it represented our community.
What software did you use? How did you learn about designing?
I used Adobe Illustrator! I am mostly self-taught as there are a lot of platforms such as YouTube to help me learn. I started by learning how to use Photoshop when I was in Secondary 3. However, I never had the courage to step up and help others by using this skill until University, where I had the opportunity to join a few publicity committees and sharpen my design instincts.
Can you share any tips with fellow students, staff and alumni who may like to explore designing?
Start slowly and practise, practise, practise. The number of functions in the applications can be overwhelming but with consistent practice, you will definitely get used to it. Also, don’t be afraid to explore styles you don’t normally use & don’t limit your creativity!
Article by Dr Chng Hui Ting (NUS Pharmacy Faculty and Class of ’08)